Friday, May 31, 2019

A Class Called Peer Listening :: Personal Narrative Education Essays

A Class Called Peer ListeningWalking into a class called Peer Listening can certainly give a high school student a unique impression. It was my senior year of high school and all I wanted to do was take unaffixed classes to finish off the year, and thats all I had heard about this class, no homework, its easy, a blow off class, so naturally it seemed to be the finished class. Mr. Bihl I had known for a year and I found him to be a genuinely interesting, understanding person. I walked in the classroom and took the nearest posture to the window side of the room and waited to see who else was in my class. Bill walked in the door, he was a hockey player, jock and all around high achiever. whence came Lauren who was in the same crowd as Bill, but with those who liked to live a little more dangerously. Many of them have been into drugs in the past. Next Michelle, who I have heard a lot of rumors about, she is only sixteen and living with her boyfriend in their own apartment. After a mi nute or two, some other kid named Bill strode through the door, he was an all around guy, he could fit into a group of people and manage to entertain them. Just as the bell rang, a girl named Nicole sat in the seat next to me. No one liked Nicole and I never really understood why. on that point were others that had come in, but most I didnt know. one time the bell had rung and I knew that none of my good friends were going to be in the class, the wave of panic washed over me. A whole semester of people I hardly knew. What a way to spend my senior year of high schoolOnce the class had started, there were only seventeen people. It was a very small class, compared to the rest of my classes, which pourboireped thirty students. The classroom itself was located just inside the chief(prenominal) hall leading to the entrance of the school. Room number 205. Inside, the classroom looked just like every other classroom in Clarkston High School, gray industrial carpeting speckled with bur gundy, forest green, and an array of other colors. The walls were cinderblocks painted a hideous shade of off white, and lacked decorations. A gray Formica counter top lined one side of the classroom, complete with cabinets above and below.

Thursday, May 30, 2019

Uranus :: Essays Papers

Uranus2,870,990,000 km (19.218 AU) from the Sun, Uranus hangs on the wall of space as a mysterious blue green planet. With a mass of 8.683e25 kg and a diameter of 51,118 km at the equator, Uranus is the third largest planet in our solar system. It has been described as a planet that was slugged a few billion years ago by a large onrushing object, knocked down (never to get up), and now proceeds to roll around an 84-year orbit on its belly. As the strangest of the Jovian planets, the description is accurate. Uranus has a 17 hour and 14 minute day and takes 84 years to make its way about the fair weather with an axis tilted at around 90 with retrograde rotation. Stranger still is the fact that Uranus axis is almost parallel to the ecliptic, hence the expression on its belly. Uranus is so far away that scientists knew comparatively little about it before NASAs Voyager 2 undertook its historic first encounter with the planet. The spacecraft flew closely gone distant Uranus, and came within 81,500 kilometers (50,600 miles) of Uranuss cloudtops on Jan. 24, 1986. Voyager 2 radioed thousands of images and mass amounts of other scientific data about Uranus, its moons, rings, atmosphere, interior and magnetic environment. However, while Voyager has revealed much about the flatulence giant, many questions remain to be answered.The history of the planets discovery is the first we have of its kind Uranus was the first planet to be discovered with a telescope. The circumstances ring the discovery of the object are befitting of the odd planet. The earliest recorded sighting of Uranus was in 1690 by John Flamsteed, but the object was catalogued as some other star. On March 13, 1781 Uranus was sighted again by amateur stargazer William Herschel and thought to be a comet or nebulous star. In 1784, Jean-Dominique Cassini, director of the capital of France Observatory and prominent professional astronomer, made the following commentA discovery so unexpected coul d only have singular circumstances, for it was not due to an astronomer and the marvelous telescopewas not the work of an optician it is Mr. Herschel, a German musician, to whom we owe the knowledge of this seventh principal planet. (Hunt, 35)Four years passed before Uranus was recognized as a new planet, the first to be discovered in modern times.

Wednesday, May 29, 2019

The Development of Video Games Essay -- Technology, Arcade Games

In societys current era of technological advancement, video games keep gone a long way since they were first created. exposure games in the twenty-first century are no longer just toys or toss away in the lifestyles of the youth. They have become innovative inventions that not only entertain its users, but also help aid the people in both the faculty member field and in jobs. The influences that video games bring about in the culture of the youth today are, in fact, not the negative influences that most people think. Video games are actually this generations new medium for educating the youth. The information they learn are also mostly positive and useful things that they may accommodate in their future lives (Prensky 4). In a generation that revolves around technology and connectivity, developers and educators have already been able to produce fun and interesting games that can give lessons and train people. Video game developers and educators should continue to colla borate in order to create more positive, educational, and appealing games. Society in the 1980s saw games as distraction and a waste of time. Arcade games in 1981 were regarded as a reason for cutting classes. Children and the youth were banned from playing arcade games during school hours and recent ten in the evening on weekdays, and past midnight on weekends. Laws against children playing in arcades during the banned hours were implemented in order to prevent further disturbances in their studies (Kent 152). Games to the people in the 1980s were merely forms of entertainment that brought about many video game addicts. However, in the early 1980s video game consoles and private computers were globally popular. This was because most of the machines that had enough power to... ...design and use of learning games through promoting collaboration among scholars, teachers, developers, producers, and so on. LGN also hopes to educate the youth through well-designed and develope d educational games. They help arrange partnerships with developers, educators, and media specialists, and they try to expand the educational gaming field. Presently, video games arent merely toys that negatively influence the youth. They have become an alternative mover for people to learn and train for work. Games teach values and essential information, and motivate its players to achieve goals. Soldiers and doctors benefit from video games as well. The collaboration of game developers and educators helps improve the fiber of educational games. At present, as technology progresses, one can truly see that video games have become an important factor in learning.

A Society Without Morals - The Great Gatsby Essay examples -- F. Scott

The streets are paved with gold has long been the allusion of the United States of America meaning that America is the land of opportunity and wealth for anyone. However what people die to understand when they manage to get to America is that, although it is the land of opportunity, an individual is not equal to magically go from dirt poor to filthy rich, they have to clobber for it. Even after working for it many people are disappointed not because they did not get more money, they just did not as frequently as the expected. In the 1920s this was because of all the illegal activity that was happening through out the country, mainly moonshiners such as Jay Gatsby. With illegal activity comes overleap of moral conscience such as marrying for money or not staying faithful in a marriage like Daisy Buchanan, Tom Buchanan and Myrtle Wilson. F. Scott Fitzgerald intelligibly expresses the failures of American society during the 1920s in his novel The Great Gatsby through the char acters of Gatsby, Myrtle, Tom, and Daisy. The fact that Gatsby was so desperate money in order for him to be able marry Daisy that he broke the law to get it and was able to avoid punishment is an obvious example of the failures of society. Gatsby has been in love with Daisy for five years and she has love him, but because of his lack of money and him going off to war, Daisy picked Tom Buchanan, a wealthy man, instead. Once he returned to war, he realized he would have to fasten a great deal of money to win Daisy back. To do this, he decided to start up ?drug-stores? where he became a bootlegger. The reader knows that Gatsby is a bootlegger because of Tom Buchanan, who finds out excatly what Gatsby?s ?drug stores? really were. This is evident when Tom says, He...bought u... ...n world at the same time. The Great Gatsby conveys the message to the reader the many faults in American society during the Roaring Twenties. These flaws are quite evident throughout the novel but most strong through the character of Gatsby, Myrtle, Tom, and Daisy. Those four characters tardily display to the reader just how much lack of care there was in during the 1920s. Failure in marriage and bootlegging, although just isolated examples, are real prevalent in The Great Gatsby . Of course, money is the center of every flaw, money causes Gatsby to break the law it causes Daisy to marry into unhappiness, and causes Tom to have a wife that has never love him. Just because The Great Gatsby is centered in a 1920s society, no one can overlook its importance on today?s society. Works CitedFitzgerald, F. Scott. The Great Gatsby. New York Macmillan, 2008.

Tuesday, May 28, 2019

Hawaiian History :: Hawaii

Hawaiians should have rights to their own land and not let outlanders disrupt their daily habits and life. If a foreigner takes allegiance to Hawaii they not only have the accessibility of a citizen hardly also the perks that go with citizenship. Foreigners would be able to marry the women of Hawaii spot they have wives back home in their previous motherland. Foreigners that are aiding to Hawaii can stay as aliens and be just as effective. There is no need for them to gain citizenship and take an oath of allegiance for their help. If a foreigner wants a piece a land all he needs to do is take an oath of allegiance and he is able to have a piece of land. If too many foreigners enter Hawaii, their culture will take over. The volume will consist of the foreigners and their government will take over. Too many foreigners will cause much more damage to the native Hawaiian population. The trope of full Hawaiians will decrease if foreigners continue to enter the island of Haw aii. Foreigners also brought diseases over to Hawaii and the Hawaiians did not have a sufficient immune system thereof they died. The population went from one million people to 134,000. This was in a span of forty-five years. Since the haoles were immune to the disease they were able to carry on and grow stronger. Hawaiians mentation that since the foreigners were not getting sick they must be considered gods. Lies were repeated over and over by the haole and this is how they built there civilization. Not only did they bring diseases but they also brought merchants. These ruthless, money hungry traders wanted land and ports for shipping. As more foreigners came to Hawaii, more problems occurred. Priest preached the word of God, Christianity, but this was contradictory to the Hawaiian religion and their right smart of life. The Hawaiians believed that every single thing in the world had a god. The palm trees had a god, the grass had a god, the ocean had a god, the sky had a god, etc. So when Christianity came, the idea of one God was amazing and absurd to them. I despise the fact that foreigners came here and changed almost every aspect of Hawaii.

Hawaiian History :: Hawaii

Hawaiians should have rights to their own land and not let foreigners knap their daily habits and life. If a foreigner takes solelyegiance to Hawaii they not only have the accessibility of a citizen but also the perks that go with citizenship. Foreigners would be adequate to marry the women of Hawaii while they have wives back home in their previous motherland. Foreigners that are aiding to Hawaii can stay as aliens and be ripe as effective. There is no need for them to gain citizenship and take an oath of allegiance for their help. If a foreigner wants a piece a land all he needs to do is take an oath of allegiance and he is able to have a piece of land. If too many foreigners enter Hawaii, their nicety will take over. The majority will consist of the foreigners and their government will take over. Too many foreigners will cause much more abuse to the native Hawaiian population. The number of full Hawaiians will decrease if foreigners continue to enter the island of Hawaii. Foreigners also brought diseases over to Hawaii and the Hawaiians did not have a sufficient immune system therefore they died. The population went from one million people to 134,000. This was in a span of forty-five years. Since the haoles were immune to the disease they were able to take on and grow stronger. Hawaiians thought that since the foreigners were not getting sick they must be considered gods. Lies were repeated over and over by the haole and this is how they built there civilization. not only did they bring diseases but they also brought merchants. These ruthless, money hungry traders wanted land and ports for shipping. As more foreigners came to Hawaii, more problems occurred. Priest preached the word of God, Christianity, but this was self-contradictory to the Hawaiian religion and their way of life. The Hawaiians believed that every(prenominal) single thing in the world had a god. The palm trees had a god, the grass had a god, the ocean had a g od, the sky had a god, etc. So when Christianity came, the idea of one God was amazing and absurd to them. I despise the fact that foreigners came here and changed almost every aspect of Hawaii.

Monday, May 27, 2019

Digital Fortress Chapter 55-58

Chapter 55Youre in my seat, asshole.Becker lifted his head make his arms. Doesnt anyone speak Spanish in this damn country?Glaring cut gage at him was a short, pimple-faced teenager with a shaved head. Half of his scalp was red and half was purple. He go toed like an Easter egg. I said youre in my seat, asshole.I heard you the first time, Becker said, standing up. He was in no mood for a fight. It was time to go.Whered you put my bottles? the pull the leg of snarled. There was a safety block in his nose.Becker pointed to the beer bottles hed located on the ground. They were empty.They were my fuckin emptiesMy apologies, Becker said, and turned to go.The tacky blocked his way. Pick em upBecker blinked, not amused. Youre pincerding, right? He was a full foot taller and outweighed the child by about fifty pounds.Do I fuckin look like Im kidding?Becker said nothing.Pick em up The kids voice cracked.Becker attempted to step around him, but the teenager blocked his way. I said, fuckin pick em upStoned punks at nearby shelves began turning to watch the excitement.You dont want to do this, kid, Becker said quietly.Im warning you The kid seethed. This is my table I come here every night. Now pick em upBeckers patience ran out. Wasnt he supposed to be in the Smokys with Susan? What was he doing in Spain arguing with a psyc sultryic adolescent?Without warning, Becker caught the kid to a lower place the armpits, lifted him up, and slammed his rear end down on the table. Look, you runny-nosed little runt. Youre going to back off right now, or Im going to rip that safety pin out of your nose and pin your mouth shut.The kids face went pale.Becker held him a moment, then he released his grip. Without fetching his eyes off the frightened kid, Becker stooped down, picked up the bottles, and returned them to the table. What do you say? he asked.The kid was speechless.Youre welcome, Becker snapped. This kids a walking billboard for birth control.Go to blazing the k id yelled, now aware of his peers laughing at him. Ass-wipeBecker didnt move. Something the kid had said suddenly registered. I come here every night. Becker wondered if maybe the kid could athletic supporter him. Im sorry, Becker said, I didnt catch your name.Two-Tone, he hissed, as if he were giving a death sentence.Two-Tone? Becker mused. Let me guess because of your hair?No shit, Sherlock.Catchy name. Make that up yourself?Damn straight, he said proudly. Im gonna patent it.Becker scowled. You mean trademark it?The kid looked confused.Youd com servicemand a trademark for a name, Becker said. Not a patent.Whatever the punk screamed in frustration.The motley assortment of drunken and drugged-out kids at the nearby tables were now in hysterics. Two-Tone stood up and sneered at Becker. What the fuck do you want from me?Becker thought a moment. I want you to wash your hair, cleanup your language, and get a job. Becker figured it was too frequently to ask on a first meeting. I need some information, he said.Fuck you.Im looking for someone.I aint seen him.Havent seen him, Becker corrected as he flagged a passing waitress. He bought cardinal Aguila beers and handed one to Two-Tone. The boy looked shocked. He took a swig of beer and eyed Becker warily.You hitting on me, mister?Becker smiled. Im looking for a girl.Two-Tone let out a shrill laugh. You sure as hell aint gonna get any action dressed like thatBecker frowned. Im not looking for action. I just need to talk to her. Maybe you could help me find her.Two-Tone set down his beer. You a cop?Becker shook his head.The kids eyes narrowed. You look like a cop.Kid, Im from Maryland. If I were a cop, Id be a little out of my jurisdiction, dont you work out?The interrogative mood seemed to stump him.My names David Becker. Becker smiled and offered his hand across the table.The punk recoiled in disgust. Back off, fag boy.Becker retracted the hand.The kid sneered. Ill help you, but itll cost you.Becker played a bro ad. How much?A hundred bucks.Becker frowned. Ive only got pesetas.Whatever Make it a hundred pesetas.Foreign currency exc mentione was obviously not one of Two-Tones fortes a hundred pesetas was about eighty-seven cents. Deal, Becker said, rapping his bottle on the table.The kid smiled for the first time. Deal.Okay, Becker continued in his hushed tone. I figure the girl Im looking for might hang out here. Shes got red, white, and blue hair.Two-Tone snorted. Its Judas Taboos anniversary. Everybodys got-Shes also wearing a British flag T-shirt and has a skull pendant in one ear.A faint look of recognition crossed Two-Tones face. Becker saw it and felt a surge of hope. But a moment later Two-Tones expression turned stern. He slammed his bottle down and grabbed Beckers shirt.Shes Eduardos, you asshole Id watch it You touch her, and hell kill youChapter 56Midge Milken prowled angrily into the conference room across from her office. In addition to the thirty-two foot mahogany table with the NSA seal inlaid in black cherry and walnut, the conference room contained terzetto Marion Pike watercolors, a Boston fern, a marble wet bar, and of course, the necessary Sparkletts water cooler. Midge helped herself to a glass of water, hoping it might calm her nerves.As she sipped at the liquid, she gazed across at the window. The moonlight was filtering through the out-of-doors venetian blind and contend on the grain of the table. Shed always thought this would make a nicer directors office than Fontaines current location on the appear of the building. Rather than looking out everyplace the NSA parking percentage, the conference room looked out over an impressive array of NSA outbuildings-including the Crypto dome, a high-tech island floating separate from the main building on three wooded acres. Purposefully situated behind the natural cover of a grove of maples, Crypto was difficult to see from most windows in the NSA complex, but the view from the directorial suite was perfect. To Midge the conference room seemed the perfect vantage point for a king to survey his domain. She had suggested once that Fontaine move his office, but the director had simply replied, Not on the rear. Fontaine was not a man to be found on the back end of anything.Midge pulled apart the blinds. She stared out at the hills. Sighing ruefully, she let her eyes attain toward the secern where Crypto stood. Midge had always felt comforted by the sight of the Crypto dome-a glowing beacon regardless of the hour. But tonight, as she gazed out, there was no comfort. Instead she found herself stark(a) into a void. As she pressed her face to the glass, she was gripped by a wild, girlish panic. Below her there was nothing but blackness. Crypto had disappearedChapter 57The Crypto bathrooms had no windows, and the darkness contact Susan Fletcher was absolute. She stood dead noneffervescent for a moment trying to get her bearings, acutely aware of the growing sense of panic gripp ing her body. The horrible cry from the ventilating system shaft seemed to hang all around her. Despite her effort to fight off a rising sense of d watch, fear swept across her pattern and took control.In a flurry of involuntary motion, Susan found herself groping wildly across stall doors and sinks. Disoriented, she spun through the blackness with her hands out in front of her and tried to picture the room. She knocked over a garbage can and found herself against a tiled wall. Following the wall with her hand, she scrambled toward the exit and fumbled for the door handle. She pulled it open and stumbled out onto the Crypto floor.There she froze for a second time.The Crypto floor looked nothing like it had just moments ago. TRANSLTR was a gray silhouette against the faint twilight coming in through the dome. All of the overhead lighting was dead. Not even the electronic keypads on the doors were glowing.As Susans eyes became accustomed to the dark, she saw that the only light in C rypto was coming through the open trapdoor-a faint red glow from the utility lighting below. She moved toward it. There was the faint smell of ozone in the air.When she made it to the trapdoor, she peered into the hole. The freon vents were still belching swirling mist through the redness, and from the higher-pitched drone of the generators, Susan knew Crypto was running on backup power. Through the mist she could make out Strathmore standing on the platform below. He was leaning over the railing and staring into the depths of TRANSLTRs rumbling shaft.CommanderThere was no response.Susan eased onto the ladder. The hot air from below rushed in under her skirt. The rungs were slippery with condensation. She set herself down on the grated landing.Commander?Strathmore did not turn. He continued staring down with a blank look of shock, as if in a trance. Susan followed his gaze over the banister. For a moment she could see nothing except wisps of steam. whence suddenly she saw it. A fig ure. Six stories below. It appeared briefly in the billows of steam. There it was again. A tangled mass of twisted limbs. Lying ninety feet below them, Phil Chartrukian was sprawled across the sharp iron fins of the main generator. His body was darkened and burned. His fall had shorted out Cryptos main power supply.But the most chilling image of all was not of Chartrukian but of someone else, another body, halfway down the long staircase, crouched, hiding in the shadows. The muscular frame was unmistakable. It was Greg Hale.Chapter 58The punk screamed at Becker, Megan belongs to my friend Eduardo You stay away from herWhere is she? Beckers heart was racing out of control.Fuck youIts an catch Becker snapped. He grabbed the kids sleeve. Shes got a ring that belongs tome. Ill pay her for it A lotTwo-Tone stopped dead and burst into hysterics. You mean that ugly, gold piece of shit is yours?Beckers eyes widened. Youve seen it?Two-Tone nodded coyly.Where is it? Becker demanded.No clue. Two-Tone chuckled. Megan was up here trying to hock it.She was trying to sell it?Dont worry, man, she didnt have any luck. Youve got shitty taste in jewelry. atomic number 18 you sure nobody bought it?Are you shitting me? For four hundred bucks? I told her Id give her fifty, but she wanted more. She was trying to buy a plane ticket-standby.Becker felt the blood drain from his face. Whereto?Fuckin computed tomography, Two-tone snapped. Eddies bummin.Connecticut?Shit, yeah. Going back to Mommy and Daddys mansion in the burbs. Hated her Spanish homestay family. Three Spic brothers always hitting on her. No fucking hot water.Becker felt a knot rise in his throat. When is she leaving?Two-Tone looked up. When? He laughed. Shes long gone by now. Went to the airport hours ago. Best spot to hock the ring-rich tourists and shit. at once she got the cash, she was flying out.A dull nausea swept through Beckers gut. This is some kind of sick joke, isnt it? He stood a long moment. Whats her last name?Two-Tone pondered the question and shrugged.What flight was she taking?She said something about the Roach Coach.Roach Coach?Yeah. Weekend red-eye-Seville, Madrid, La Guardia. Thats what they call it. College kids take it cause its cheap. Guess they sit in back and smoke roaches.Great. Becker groaned, running a hand through his hair. What time did it leave?Two a.m. sharp, every Saturday night. Shes somewhere over the Atlantic by now.Becker checked his watch. It read 145 p.m. He turned to Two-Tone, confused. You said its a two a.m. flight?The punk nodded, laughing. Looks like youre fucked, ol man.Becker pointed angrily to his watch. But its only quarter to twoTwo-Tone eyed the watch, apparently puzzled. Well, Ill be damned. he laughed. Im usually not this buzzed till four a.m.Whats the fastest way to the airport? Becker snapped.Taxi stand out front.Becker grabbed a 1,000-peseta note from his pocket and stuff edit in Two-Tones hand.Hey, man, thanks the punk called after him. If y ou see Megan, tell her I said hi But Becker was already gone.Two-Tone sighed and staggered back toward the dance floor. He was too drunk to notice the man in wire-rim glasses following him.Outside, Becker scanned the parking lot for a taxi. There was none. He ran over to a stocky bouncer. TaxiThe bouncer shook his head. Demasiado temprano. Too early.Too early? Becker swore. Its two oclock in the morningPidame uno Call me oneThe man pulled out a walkie-talkie. He said a few words and then signed off. Veinte minutos, he offered.Twenty minutes? Becker demanded. Y elautobus?The bouncer shrugged. 45 minutos.Becker threw up his hands. PerfectThe sound of a small engine turned Beckers head. It sounded like a chainsaw. A big kid and his chain-clad date pulled into the parking lot on an old Vespa 250 motorcycle. The girls skirt had blown high on her thighs. She didnt seem to notice. Becker dashed over. I cant believe Im doing this, he thought. I hate motorcycles. He yelled to the driver. Il l pay you ten thousand pesetas to take me to the airportThe kid ignored him and killed the engine.Twenty thousand Becker blurted. I need to get to the airportThe kid looked up. Scusi? He was Italian.Aeroporto Per favore. Sulla Vespa Venti mille peseteThe Italian eyed his crummy, little bike and laughed. Venti mille pesete? La Vespa?Cinquanta mille Fifty thousand Becker offered. It was about four hundred dollars.The Italian laughed doubtfully. Dove la plata? Wheres the cash?Becker pulled five 10,000-peseta notes from his pocket and held them out. The Italian looked at the money and then at his girlfriend. The girl grabbed the cash and stuffed it in her blouse.Grazie the Italian beamed. He tossed Becker the keys to his Vespa. Then he grabbed his girlfriends hand, and they ran off laughing into the building.Aspetta Becker yelled. Wait I wanted a ride

Sunday, May 26, 2019

Island of the Sequined Love Nun Chapter 1~3

PART ONEThe Phoenix1The Cannibal Tree incloseer eggshell awoke to find himself hanging from a breadfruit tree by a coconut fiber rope. He was suspended face dismantle round six feet above the rachis in close to sort of harness, his hands and feet tied to becharmher in front of him. He lifted his head and strained to look around. He could enter a whiteness sand beach fringed with coconut palms, a coconut husk fire, a palm frond hut, a path of white precious coral gravel that led into a jungle. Completing the panorama was the grinning brown face of an ancient native.The native reached up with a claw interchangeable hand and purposeless pounds cheek.Tucker screamed.Yum, the native said.Who are you? Tucker asked. Where am I? Wheres the navigator?The native as well grinned. His eyes were yellow, his h sort a wild tangle of arch and bird feathers, and his teeth were black and had been filed to points. He looked like a potbellied skeleton upholstered in distressed leather. Puckere d pink scars decorated his skin a serial publication of small scars on his chest described the shape of a shark. His only clothing was a loincloth woven from some sort of plant fiber. enclose in the waist cord was a vicious-looking bush knife. The native patted Tuckers cheek with an ashy callused palm, then sullen and walked by, leaving him hanging.Wait Tucker shouted. Let me down. I have money. I can pay you.The native ambled down the path without looking substantiate. Tucker struggled against the harness, still only managed to put himself intoa slow spin. As he turned, he caught sight of the navigator, hanging unconscious a few feet away.Hey, you alive?The navigator didnt stir, entirely Tucker could sop up that he was breathing. Hey, Kimi, wake up pacify no reaction.He strained against the rope around his wrists, but the bonds only seemed to tighten. After a few minutes, he gave up, exhausted. He rested and looked around for something to buckle under this bizarre scene so me meaning. Why had the native hung them in a tree?He caught movement in his peripheral vision and turned to see a large brown crab struggling at the end of a string tied to a nearby branch. There was his answer They were hung in the tree, like the crab, to keep them fresh until they were ready to be eaten.Tucker shuddered, imagining the natives black teeth closing on his shin. He tried to focus on a way to escape before the native returned, but his mind kept diving into a sea of regrets and second guesses, looking for the exact puzzle where the world had turned on him and put him in the cannibal tree.Like most of the big missteps he had taken in his life, it had started in a bar.The Seattle airport Holiday Inn lounge was all hunter green, brass rails, and oak veneer. Remove the bar and it looked like Macys mens depart-ment. It was one in the morning and the bartender, a stout, middle-aged Hispanic woman, was polishing glasses and waiting for her last three customers to leave so s he could go home. At the end of a bar a young wo-man in a short skirt and similarly much defendup sat alone. Tucker topic sat next to a man of affairs s perpetuallyal stools down.Lemmings, the businessman said.Lemmings? asked Tucker.They were drunk. The businessman was heavy, in his late fifties, and wore a charcoal gray suit. Broken veins glowed on his nose and cheeks.Most people are lemmings, the businessman continued. Thats why they fail. They behave like suicidal rodents. notwithstanding youre a higher level of rodent? Tucker Case said with a smart-ass grin. He was thirty, good under six foot, with neatly trimmed blond hair and blue eyes. He wore navy slacks, sneakers, and a white shirt with blue-and-gold epaulets. His captains hat sat on the bar next to a gin and tonic. He was more interested in the girl at the end of the bar than in the businessmans conversation, buthe didnt grapple how to move without being obvious.No, but Ive kept my lemming behavior limited to my pe rsonal relationships. Three wives. The businessman waved a swizzle stick under Tuckers nose. Success in America doesnt require any special talent or any kind of extra effort. You just have to be consistent and not know up. Thats how most people fail. They cant stand the pressure of getting what they want, so when they see that they are getting close, they engineer some sort of fuckup to undermine their success.The lemming litany was reservation Tucker uncomfortable. Hed been on a roll for the last four years, going from bartending to flying corporate jets. He said, Maybe some people just dont know what they want. Maybe they only look like lemmings.Everyone knows what they want. You know what you want, dont you?Sure, I know, Tucker said. What he wanted right now was to get out of this conversation and get to know the girl at the end of the bar before closing time. Shed been staring at him for five minutes.What? The businessman wanted an answer. He waited.I just want to keep doing w hat Im doing. Im happy.The businessman shook his head. Im sorry, son, but I dont buy it. Youre going over the cliff with the rest of the lemmings.You should be a motivational speaker, Tuck said, his attention drawn by the girl, who was getting up, putting money on the bar, picking up her cigarettes, and putting them into her purse.She said, I know what I want.The businessman turned and gave his best avuncular-horndog smile. And whats that, sweetheart?She walked up to Tucker and pressed her breasts against his shoulder. She had brown hair that fell in curls to her shoulders, blue eyes, and a nose that was a tad crooked, but not horribly so. Up close she didnt even look old enough to drink. Heavy makeup had aged her at a distance. Looking the businessman in the eye, as if she didnt notice Tucker at all, she said, I want to join the mile-high club, and I want to join it tonight. Can you help me?The businessman looked at Tuckers captains hat on the bar, then back at the girl. Slowly, de feated, he shook his head.She pressed harder against Tuckers shoulder. How about you?Tucker grinned at the businessman and shrugged by way of apology. I just want to keep doing what Im doing.The girl put on his captains hat and pulled him off of the barstool. He dug into his pocket for money as she dragged him toward the exit.The businessman raise a hand. No, Ive got the drinks, son. You just remember what I said.Thanks, Tuck said.Outside in the lobby the girl said, My names meadow. She kept her eyes forward as she walked, taking kinky marching steps as if she was leading him on an antiterrorist mission instead of seducing him.Pretty name, Tucker said. Im Tucker Case. People call me Tuck.She still didnt look up. Do you have a plane, Tuck?Ive got access to one. He smiled. This was great. GreatGood. You get me into the mile-high club tonight and I wont charge you. Ive always wanted to do it in a plane.Tucker stopped. Youre aI mean, you do this forShe stopped and turned to look him in the eye for the initiatory time. Youre kind of a geek, arent you?Thank you. I find you incredibly attractive too. Actually, he did.No, youre attractive. I mean, you look fine. just I thought a pilot would have a little more on the ball.Is this part of that mistress-humiliation-handcuff stuff?No, thats extra. Im just making conversation.Oh, I see. He was beginning to have second thoughts. He had to fly to Houston in the morning, and he authentically should get some sleep. Still, this would make a great story to tell the guys back at the hangar if he left out the part about him being a suicidal rodent and her being a prostitute. But he could tell the story without really doing it, couldnt he?He said, I in all likelihood shouldnt fly. Im a little drunk. consequently you wont mind if I go back to the bar and grab your friend? I might as well make some money.It could be dangerous.Thats the point, isnt it? She smiled.No, I mean really dangerous.I have condoms.Tucker shrugged. Ill get a cab.Ten minutes later they were heading crossways the wet tarmac toward a group of corporate jets.Its pinkYeah, so?You fly a pink jet?As Tuck opened the bevy and lowered the steps, he had the sinking feeling that maybe the businessman at the bar had been right.2 I Thought This Was a Nonsmoking FlightMost jets (especially those unburdened by the weight of passengers or fuel) have a glide rate that is quite acceptable for landing without power. But Tucker has made an error in judgment caused by seven gin and tonics and the distraction of Meadow straddling him in the pilot seat. He thinks, per-haps, that he should have said something when the fuel light first went on, but Meadow had already climbed into the saddle and he didnt want to seem inattentive. Now the glide path is too steep, the racecourse a little too far. He uses a little body English in draw back on the steering yoke, which Meadow takes for enthusiasm.Tucker brings the pink Gulfstream jet into SeaTac a little lo w, tearing off the rear landing gear on a radar antenna a second before impact with the runway, which sends Meadow over the steering yoke to bounce off the windscreen and land unconscious across the instrument panel. The jets wings flap once a expiry flamingo trying to free itself from a tar pit and rip off in a shriek of sparks, flame, and black smoke, then spin back into the air before beating themselves to pieces on the runway.Tucker, strapped into the pilots seat, lets loose a prolonged scream that pushes the sound of tearing coat out of his head.The wingless Gulfstream slides down the runway like hells own bobsled, leaving a wake of greasy smoke and aluminum confetti. Firemen and paramedics scramble into their vehicles and pull out onto the runway in pursuit of it. In a moment of analytical detachment, one of the firemen turns to a companion and says, Theres not enough fire. He must have been flying on fumes.Tucker sees the end of the runway coming up, an array of an tennae , some spiffy blue lights, a chain-link fence, and a grassy open field where whats left of the Gulfstream will fragment into pink shrapnel. He realizes that hes looking at his own death and screams the words Oh, fuck, meeting the FAAs official requirement for last words to be retrieved from the charred black box.Suddenly, as if somebody has hit a cosmic pause button, the cockpit goes quiet. Movement stops. A mans voice says, Is this how you want to go?Tucker turns toward the voice. A dark man in a gray flight suit sits in the copilots seat, waiting for an answer. Tuck cant seem to see his face, even though they are facing each other. Well?No, Tucker answers.Itll cost you, the pilot says. Then hes gone. The copilots seat is empty and the roar of tortured metal fills the cabin.Before Tucker can form the words What the hell? in his mind, the wingless jet crashes through the antenna, the spiffy blue lights, the chain-link fence, and into the field, soggy from thirty consecutive days of Seattle rain. The mud caresses the fuselage, dampens the sparks and flames, clings and cloys and slows the jet to a steaming stop. Tuck hears metal crackle as it settles, sirens, the friendly chime of the FASTEN SEAT BELTS sign turning off.Welcome to Seattle-Tacoma International Airport. The local time is 200A.M., the distant temperature is 63 degrees, there is a semiconscious hooker gurgling at your feet.The cabin fills with black smoke from fried wires and vaporized hydraulic fluid. One breath burns down his windpipe like drain cleaner, telling Tucker that a second breath may kill him. He unfastens the harness and reaches into the dark for Meadow, connecting with her lace camisole, which comes away in shreds in his hands. He stands, bends over, wraps an arm around her waist, and picks her up. Shes light, maybe a hundred pounds, but Tucker has forgotten to pull up his boxers and Jockey shorts, which cuff his ankles. He teeters and falls backward onto the control console between t he pilot seats. Jutting from the console is the flap actuator lever, a foot-long strip of brand topped by a plastic arrowheadlike tip. The tip catches Tuck in the rear of the scrotum. His and Meadows combined weight drive him down on the lever, which tears though his scrotum, runs up inside the length of his penis, and emerges in a spray of blood.There are no words for the pain. No breath, no thought. Just deafening white and red noise. Tucker feels himself passing out andwelcomes it. He drops Meadow, but she is conscious enough to hold on to his neck, and as she falls she pulls him off the lever, which reams its way back through him again.Without realizing it, he is standing, breathing. His lungs are on fire. He has to get out. He throws an arm around Meadow and drags her three feet to the hatch. He releases the hatch and it swings down, half open. Its de-signed to blend as a stairway to the ground, designed for a plane that is standing on landing gear. Gloved hands reach into th e opening and start pulling at it. Were going to get you out of there, a fireman says.The hatch comes open with a shriek. Tuck sees blue and red flashing lights illuminating raindrops against a black sky, making it appear as if it is raining fire. He takes a single breath of fresh air, says, Ive bust off my dick, and falls forward.3And You preoccupied Your Frequent Flyer MilesAs with most things in his life, Tucker Case was wrong about the extent of his injuries. As they wheeled him though the emergency room, he con-tinued to chant, Ive torn off my dick Ive torn off my dick into his oxygen sham until a masked physician appeared at his side.Mr. Case, you have not torn off your penis. Youve damaged some major blood vessels and some of the erectal tissue. And youve also severed the tendon that runs from the tip of the penis to the base of the brain. The doctor, a woman, pulled down her mask long enough to show Tucker a grin. You should be fine. Were taking you into surgery now.What about the girl?Shes got a mild concussion and some bruises, but shell be okey. Shell probably go home in a few hours.Thats good. Doc, will I be able to? I mean, will I ever?Be still, Mr. Case. I want you to count backward from one hundred.Is there a reason for that for the counting?You can say the Pledge of Allegiance if you want.But I cant stand up.Just count, smart-ass.When Tucker came to, through the fog of anesthesia he saw a picture of himself superimposed over a ruin pink jet. Looking down on the scene was the horrified face of the matriarch of pyramid makeup sales, Mary dungaree Dobbins Mary Jean to the world. Then the picturewas gone, replaced by a rugged male face and perfect smile.Tuck, youre famous. You made the Enquirer. The voice of Jake Skye, Tucks only male friend and premier jet mechanic for Mary Jean. You crashed just in time to make the latest edition.My dick? Tuck said, struggling to sit up. There was what appeared to be a plaster ostrich egg sitting on his lap. A tube ran out the middle of it.Jake Skye, tall, dark, and unkempt half Apache, half truck stop waitress said, Thats going to smart. But the doc says youll play the violin again. Jake sat in a chair next to Tucks bed and opened the tabloid.Look at this. Oprahs skinny again. Carrots, grapefruit, and amphetamines.Tucker Case moaned. What about the girl? What was her name?Meadow Malackovitch, Jake said, looking at the paper. Wow, Oprahs fucking Elvis. You got to give that woman credit. She stays busy. By the way, theyre going to move you to Houston. Mary Jean wants you where she can keep an eye on you.The girl, Jake?Jake looked up from the paper. You dont want to know.They said she was going to be okay. Is she dead?Worse. Pissed off. And speaking of pissed off, theres some FAA guys outside who are waiting to talk to you, but the doctor wouldnt let them in. And Im supposed to call Mary Jean as soon as youre coherent. Id ad-vise against that becoming coherent, I mean. And then th eres a whole bunch of reporters. The nurses are keeping them all out.Howd you get in?Im your only living relative.My mother will be successful to hear that.Brother, your mother doesnt even want to claim you. You totally fucked the dog on this one.Im fired, then?Count on it. In fact, Id say youd be thriving to get a license to operate a riding lawnmower.I dont know how to do anything but fly. One unfavourable landing?No, Tuck, a bad landing is when the overheads pop open and dump peoples gym bags. You crashed. If it makes you feel any better, with the Gulfstream gone Im not going to have any work for at to the lowest degree six months. They may not even get another jet.Is the FAA filing charges?Jake Skye looked at his paper to avoid Tucks eyes. Look, man, do you want me to lie to you? I came up here because I thought youd rather hear it from me. You were drinking. You wrecked a million dollars worth of SeaTacs equipment in addition to the plane. Youre lucky youre not dead.Jake, l ook at me.Jake dropped the paper to his lap and sighed. What?Am I going to jail?Ive got to go, man. Jake stood. You heal up. He turned to leave the room.JakeJake Skye stopped and looked over his shoulder. Tucker could see the disappointment in his friends eyes.What were you thinking? Jake said.She talked me into it. I knew it wasnt a good idea, but she was persistent.Jake came to the side of the bed and leaned in close. Tucker, whats it take for you to get it? Listen close now, buddy, because this is your last lesson, okay? Im out of a job because of you. Youve got to make your own decisions. You cant let someone else always tell you what to do. You have to take some responsibility.I cant believe Im auditory modality this from you. Youre the one who got me into this business.Exactly. Youre thirty years old, man. You have to start thinking for yourself. And with your head, not your dick.Tucker looked at the bandages in his lap. Im sorry. It all got out of hand. It was like flying o n autopilot. I didnt mean toTime to take the controls, buddy.Jake, something weird happened during the crash. Im not sure if it was a hallucination or what. There was someone else in the cockpit.You mean besides the whore?Yeah, just for a second, there was a guy in the copilot seat. He talked to me. Then he disappeared.Jake sighed. Theres no insanity plea for crashing a plane, Tuck. You lost a lot of blood.This was before I got hurt. While the plane was still skidding.Here. Jake tucked a silver flask under Tucks pillow and punched him in the shoulder. Ill call you, man. He turned and walked away.Tuck called after him, What if it was an angel or something?Then youre in the Enquirer next week too, Jake said from the door. Get some sleep.

Saturday, May 25, 2019

Compare the Wars and All Quiet on the Western Front Essay

During World War I, many soldiers were concerned by the mental and physical effects that dumbfound changed their lives in positive, moreover mostly damaging ways. There are two novels that talk about two men in World War I, however each tells a different stratum on their struggles on the battlefield. On one of the books, The Wars by Timothy Findley, foc habituates on the protagonist Robert Ross, a Canadian soldier that joined the state of warfare.Robert Ross mainly joined to war because it was his way of isolating himself after his sisters death, part on the other book, All Quiet on The Western Front by Erich maria Remarque, in which the story is about a teenager named Paul Baumer. Paul Baumer is a German soldier who was influenced from his teacher that going to war was a undismayed decision. War focuses us to sacrifice our humanity in exchange for survival, which leads us to our self- expiry, where we become manage animals for the sake of our survival.The meaning behind thi s is that wars take our feelings and human instincts and then replacing them to animal instincts to survive. In the end, vitality becomes difficult to come back to which leads to our own destruction. The aspect from both novels is about men who were destroyed by war (Remarque 12) even when they have escaped the horrors of the war. Both authors express that they do not want to tell us about the experiences in the war, at least not just the war, but rather the destructive impact on the soldier such as the inability of young people to go back to their life exactly like before the war.There is no doubt that the entire generation has been ruined by war and were unable to function afterwards. Paul Baumer returns basis on his seven day leave, and describes those seven days as unhappy personal experiences. He fails to resonate an old major on the street, he is laboured by another officer to go back to the major and salute him according to the etiquette of military soldiers. Paul feels as though it is petty harassment. For Paul its already embarrassing for his father to tell him to wear his uniform so that he could proudly show it to all in all his acquaintances.Just to show his uniform to all his fathers acquaintances, Baumer finds it as though as they are getting the wrong idea of what the reality of war was. Pauls father wants him to use his experiences of the war as a demonstration but insists that it is to dangerous to remind him of the war because he cannot manage as though he was on the front-lines like before. This goes the same as for The Wars many soldiers were destroyed after seeing how the war was like. frozen fingers of nameless rivers, heralded by stream and whirling snow, the train returned him to his inheritance of farms (Findley 46) The steam from the train could have signified the anger from all the soldiers after witnessing the death from all their fellow troops and just leaving their corpse unburied, while they move on to the hopes of winning the war. The topic of destruction in the novels is also caused by the onetime(a) generation. The younger generations believed that the elder ones had greater cleverness and wisdom but was later on destroyed by the first sight of the war casualties.The sight of how they have been betrayed, the soldiers also notice that it is the older generation that declares war and never physically fight in it however it is the younger soldiers that are risking their own lives for them. An example of betrayal is also seen in The Wars, when Robert is betrayed by Taffler, whom was seen as a masculine strong soldier to follow however after the incident, Roberts view of him immediately shattered. Robert states that all the soldiers have been raped by their so called leaders. It has to be there because it is my stamp that Robert Ross and his generation of young men were raped, in effect, by the people who made the war. Basically, their fathers did it to them. (Findley 150-151) Fathers would be the people that are in powers who controlled the younger generation but who were also told to slaughter their so called enemy. All Quiet on the Western Front also contradicts the older generation because Paul feels as though he was betrayed by his own teacher. For us lads of eighteen they ought to have been mediators and guides to the world of maturity to the future in our hearts we trusted them.The idea of authority, which they represented, was associated in our minds with a greater insight and a more humane wisdom. But the first death we saw shattered this belief. We had to recognize that our generation was more to be trusted than theirs The first shelling showed us our mistake, and under it the world as they had taught it to us broke in pieces. (Remarque 78) In this quote Paul learns that the educators who were supposed to guide the younger generation to the even off direction into the world have failed miserably.The older generation that is constantly mocking the younger generat ions for cowardice signs but even the older generation hasnt very experienced the reality of war and what the feeling of fighting is actually like. The younger generation need to make their own choices instead of always relying on the older ones between whether something is right or wrong whilst the older generation has been proved incapable of doing so. In the midst of wars many soldiers strive to survive and will do anything just for the sake of survival.Robert Ross does a good job on surviving the war on the battlefront however, it is ironic to see the very same assort he fought with end up killing him. Robert doesnt die in action but dies in a burning barn. He continuously sees destruction all around him wherever he goes and is always afraid that he may not live On the far side he could see that the men and the wagons and the peacefulness of the convoy were drawn up near fires and he just kept thinking warm, I am going to be warm. (Findley 82) This is despair in order to re main alive.Similarly to The Wars, Paul and his friends also strive just to survive the war. In the first chapter Remarque jumps into the war action We were at rest five miles behind the front (Remarque 3) He does not clearly specify whether or not the German army or Pauls friends. contradictory The Wars where the main characters are athletic, strong like Robert and Taffler, Remarque doesnt describe his characters as complete developed characters. Each of them is described as people who have incessant human qualities. An example would be Tjaden who is the biggest eater and Westhus who continuously thinks about women.They feel as though, to survive they need to form a brotherhood that strives as ofttimes as possible to survive an arena of death. All other expressions they may show are unable to be shown as the only thing that youre able to show is the sake for surviving the war. Hunger is a part of survival in All Quiet on The Western Front. Many soldiers that dont come back to th e camp receive the dead ones share of food from the first chapter. Because the soldiers were really happy to see the extra food and wasnt sad or angry about the death of their comrades means that food was very uncommon.Dehumanizing is a necessary likewisel in order to survive the war. Dehumanizing is interpret in both The Wars and All Quiet on the Western Front, however, Robert is having trouble going to the stage of being dehumanized through the book, and isnt until later he is to his limits and snaps making him do awful things like shooting Captain Leather in the face. Referring back to All Quiet on The Western Front, Paul describes the mental transformations that soldiers have when going into battle such as this quote. We have become wild beasts.We do not fight, we defend ourselves against annihilation. It is not against men that we fling our bombs, what so we know of men in this moment when Death with hands and helmets is hunting us down We feel a mad anger. No longer do we l ie helpless, waiting on the scaffold, we can destroy and kill, to relieve ourselves, to save ourselves and be revenged (Remarque 113). The soldiers stop being good people and become beasts later on, so they may survive. It is necessary to sacrifice the thoughtful and logical part of their minds in order for them to become like animals to survive.However for Robert dehumanization becomes a problem. He is too sensitive for these sorts of things and this is seen through his thoughtfulness of the animals. Robert tries to find a role model to become manlier but doesnt happen until he sees the horses being bombed, in which changes him. Robert has held in such anger to the point where he kills captain leather but the interesting thing is that Robert went to the point of becoming an animal himself in order to save animals. His anger rose to such a pitch that he feared he was going to go over into madness.He stood where the gate has been and thought If an animal had make this we would cal l it mad and shoot it and at that precise moment Captain Leather rose to his knees and began to struggle to his feet. Robert shot between the eyes. (Findley 178) Wars had a huge impact to the younger generations and the physical involvement of war changes a person immediately. I am young, I am twenty years old yet I know zip of life but despair, death, fear and fatuous superficiality cast over an abyss of sorrow. (Remarque 267) Soldiers such as Robert and Paul realize that they themselves have changed from the impact of the war experience, they are alienated, a feeling of no belonging, an inability to connect to the past. And feel as though they need to go back to the trenches because nothing else connects to them anymore. And so the broken soldiers, Paul and Robert, return to the frontlines and become an animal again, only this time, survival is short lived.

Friday, May 24, 2019

McDonalds or Tesco Essay

Explain the limitations of market search in terms of helping the development of a marketing plan for either McDonalds or Tesco (M2) Tesco usances primary type of question to gather information about its clients, competitors and the environment. Tesco collects information that has not been collected before and uses both internal and external primary research methods. Internal research includes Tescos customer data whereas external research would include questionnaires and surveys, experimental introduction of a new product, interviews and focus groups. Tesco is likely to use secondary research data to help determine what type of primary data is required to be precise and not to waste time and currency on gathering data that has already been gathered before. Other types if methods utilise by Tesco are qualitative and quantitative research. Qualitative research is used when absent to find out more about customers needs, personal experiences and background by asking open questions such as asking what products they debase most often at Tesco and what their preferences.Tesco also uses quantitative research which includes Tescos sales, percentage of customers choosing the same answer in a quantitative questionnaire and can later(prenominal) be analysed. Market research is very beneficial for a business such as Tesco, but it can sometimes be a punishing process as there are a few limitations that affect Tescos marketing plans. Every marketing research has the potential to be persecute therefore Tesco should plan its research techniques are very expensive and are not affordable to veritable businesses therefore Tesco has to make sure that the cost of the research matches it quality. Another limitation of marketing research is reliability, which shows how reliable the information collected is and whether the information would be the same if collected from a different group of people.Tesco should target the most suitable groups of people to question in order for the information to be effective and beneficial for the organisations marketing plans, such as to improve customer service at Tesco has to make sure that the information gathered is accurate as people might answer randomly out of laziness and the stamp out result would end up being inaccurate, causing Tesco to carry out another research, costing them both time and money. Tesco collects its customers information for organisational purposes, however there is an execute that protects the use of customers personal information by the business Data Protection Act 1998 which controls how personal information is used byorganisations. Tesco needs to ensure that the information on this data isKept up to date and not kept longer than necessaryNot transferred to each other country without adequate protectionProcessed in accordance with the data subjects (the individuals) rightsThis act is very beneficial for the customers whereas Tesco will be sued under this act in an event of loss of in formation or in case where customers information is accessed by inappropriate individuals or organisations. This would have a great impact on Tesco as it holds information of millions of customers and the amount of money Tesco would have to pay each customer would be a very bounteous amount, leaving Tesco in loss and affecting its Marketing Plans such as expansion. Tesco wouldnt be able to hold customer interviews as they have customers in a lot of countries in Europe. This would take up a lot of their time as they wouldnt be able to get the opinions of all their customers. Although Tesco incur to provide an excellent customer service, they cannot achieve this by using this type of research.Surveys could be a bad idea too as they can be costly to create a questionnaire, but once set up can used for a large sample. It could also lead to Tesco not genuinely getting their surveys back from customers. It takes time to create a survey/questionnaire which is then is slower when assay to get as many back as you peradventure can. Lastly focus groups wouldnt be of any use for Tesco as they do not need people to taste anything or try certain objects. Setting up a focus group can be very expensive and needs to take place in a special(prenominal) location. Often a focus group is observed through a one-way mirror, which would take up a lot of Tescos time trying to find a location that has these things. The information gathered for market research is very useful and reduces the chances of the business making the wrong decision. Before coming up with a marketing play Tesco must always conduct research in order to have an ideas of whether the plan is an appropriate thing for the company.

Thursday, May 23, 2019

Attitude of the Filipino Essay

I was raised as a simple women and I seldom think of my caprechos even though Im deprived with so many things. Although Im earning my own money, I seldom think of my WANTS. Thats why I dont know how to reply or feel on this kind of stories. But you know what I think? Some Filipinos who acts as if theyre filty rich have many debts They denominate the fruit of their labor, oops My mistake, the fruit of their utang (debt) You cant mea authorized sucess with what you have alone, but how many lives youve touched. hmm, i dont think that a success story. for me, it real depends on the attitude formed and not on the nationality.Its sad to know that if aboutone sees for example a filipino shelter behaving against the norm set in their place, they would take it against most or all of the filipino nurses and stereotype them. every hoop has a couple of rotten apples but the sad thing is the basket is cognize for having 2 rotten apples than having 98 nice ones. what id like to read in thi s thread are the real success stories that they had after all those negativities theyve encountered. on that points a lot of success stories about filipino nurses. but the recent post was very TRUE.. heres another story. my mum is a CNA in chicago and shes working in a nursing home.Im expecting to hear good values coz filipinos are very much known for good character. my mom was handling a 70 yr. old man and my mom maked sure that she took care of that patient and gave the old man a straightaway bath. she talked to the patient and asked if he wants to take his dinner.My mom lift the bed side rails and checked if its good enough to put the old man in bed. she endorsed the patient to her co-cnas and her nurse buddy before taking her bear.. job well done. but after 30 minutes during my moms break nurses on duty run to the old mans room and found the patient lying on the floor and screaming for help. my mom maked sure that before her break bedside rails were lift but the filipino nu rse didnt took care of the patient (my moms buddy and team for that shift) and instead of doing the rounce that nurse and her girlfriend sleep. The incident was reported to the dna and both of the filipino nurse yelled that they didnt want that to happen.. and refused to talk w/ my mom.. duh.... my mom is a good employee for 25 yrs. i dont know waht happened to the so called TLC is it only for the green bucks or tired of worked.. dont know i was really sad to hear that some filipino nurses were that arrogant and very iresponsible.

Wednesday, May 22, 2019

Discrimination Against Women Essay

The status of women in India has been subject to many great changes over the past few millennia. From equal status with men in ancient times through the low points of the medieval period,to the promotion of equal rights by many reformers, the history of women in India has been eventful. In modern India, women have adorned high offices in India including that of the President, Prime minister, Speaker of the Lok Sabha and Leader of the Opposition. As of 2011, the Speaker of the Lok Sabha and the Leader of the Opposition in Lok Sabha (Lower House of the parliament) both are women. However, women in India continue to face divergence and other social challenges and are often victims of abuse and violent crimes and, according to a global poll conducted by Thomson Reuters, India is the fourth most dangerous outlandish in the world for women, and the worst country for women among the G20 countries.HistoryAncient IndiaScholars believe that in ancient India, the women enjoyed equal status w ith men in all field of life.11 However, some others hold contrasting views.12 Works by ancient Indian grammarians such as Patanjali and Katyayana rede that women were educated in the early Vedic period1314 Rigvedic verses suggest that the women married at a mature age and were probably free to select their husband.15 Scriptures such as Rig Veda and Upanishads mention several women sages and seers, notably Gargi and Maitreyi.16 on that point are very few texts specifically dealing with the role of women17 an important exception is the Stri Dharma Paddhati of Tryambakayajvan, an official at Thanjavur around c.1730. The text compiles strictures on womenly behaviour date back to the Apastamba sutra (c. 4th c. BCE).18 The opening verse goes mukhyo dharmaH smrtiShu vihito bhartrshushruShANam hi women are enjoined to be of service to their husbands.Some kingdoms in the ancient India had traditions such as nagarvadhu (bride of the city). Women competed to develop the coveted title of the nagarvadhu. Amrapali is the most famous example of a nagarvadhu. According to studies, women enjoyed equal status and rights during the early Vedic period.19 However, later (approximately 500 B.C.), the status of women began to slide down with the Smritis (esp. Manusmriti) and with the Islamic invasion of Babur and the Mughal empire and later Christianity curtailing womens freedom and rights.7 Although reformatory movements such as Jainism allowed women to be admitted to the religious order, by and large, the women in India faced proletariat and restrictions.19 The practice of child marriages is believed to have started from around sixth century.20

Tuesday, May 21, 2019

Petra Malmo Essay

AfricaPetra malena moe or more commonly known as Malla moe, was a missionary for about 28 historic period. Malla moe was born on September 12, 1863 in hafslo, Norway. In those years she had to overcome the struggle of some difficult times. Malla moe s mother Brita Lonhiem moe gave birth to nine children . Out of the nine children only six lived and Malla moe was one. She was a survivor from the beginning. When she was about 12 years old she started to go to evangelistic meetings. When Malla Moes aunt was on her death bed she asked Malla moe to come with her to heaven.Malla moe began to inadequacy a deeper walk with perfection. Later after her fathers death it do her realize that our actions must follow beliefs even if it was different than the normal religious behavior. Malla moe made a promise to her mom on her death bed to take care of her little sister Dorothea after she had peace and assurance of her own salvation. This is when Malla moe began to want to serve God and tell p eople about Gods word. Karin (Malla Moes sister), invited Malla moe and Dorothea (Malla Moes other sister) to come live with her in Chicago.When Malla moe was there she attended trinity Lutheran church, but more importantly she attended moody church led by Reuben Archer Torrey. Torrey was a man that challenged Malla moe to become a missionary. Even though she desired to become a missionary she lacked in the education to do so. In 1891 the conflict became more heated when she attended Fredrik Fransons evangelistic meetings. In June a group of missionarys arrived to begin there langues get wind with East Africa Free mission in ekutandanei, natal. The honesty of the African life quickly tested the faith and commitment of the missionarys.Many missionaries could not take the harsh conditions of Africa. Malla moe had to go through intense langue study because of her lack in education. As a supplement to the program she spent short periods of time in African tribal kraals (camps). Malla moe joined in African work with a native, mapelepele gamede. They were both baptized together but Malla got baptized then for the second time. mapelepele gamedes inability to read was a stumbling block, but after a long time in the forest he returned with a great gift of immediate literacy.Malla Moe thought it was truly a miracle from God. He was renamed Johane, then he became Mallas life long companion and a great helper as she faced problems with her language and cultural background. He also became a guinea pig helper that would accompany her into the kraals (camps) and help her train native converts. In 1898 a permanent mission site was built, named bethel. That is where Malla spent most of her time for the next fifty six years. She was a driving and forceful leader where ever she worked.After the three-year furlough in 1902 Malla begun to gather financial and spiritual support. A group called Afrika Gruppen in Minnesota, sent fund to help support Malla Moe from 1904 until her death. One of Mallas three years were spent in Norway. When Malla was in chapel she was forbidden to speak because of her harsh-voiced outburst, and her blunt way she spoke to people, which was appropriate in Africa but not in Norway. In Norway they had a very conservative chapel service compared to the African Service she was used to. In 1916 a furlough extended the next six years.At that time Malla worked in Chicago, east and west coasts and in Canada. When she was in Norway she had more successful visits then the pervious one and she helped in some of the revivals. During that time she was disabled with a hip injury for the second time. In October 1992 she returned to Africa. Because of Malla moes grand behavior and her disregard of others feeling and responsibilities. But because of the head of a new bible school dropped the request of eliminating her from the staff. Malla Moes term begun and lasted the following thirty-one years until her death.in 1927 Malla moe began a wagon missionary when she was sixty five years old. With the help of a driver, a leader of the donkey team of eight pairs and girls to do the cooking, Malla moe began journeys into untraveled and unevangelized areas. They would set up camp and work within an eight mile radius. The wagon ministry traveled through Swaziland, and then to Tonga land. Her life-long helper joined her on the journeys she took. This lasted ten years until 1938, because Malla moe was operated on at Nazarene Hospital in Bremersdorp for a severe attack of boils.The need to consolidate her efforts resulted in a circularly letter sent to friends and supporter started in 1932 with the help of jenson. The number began with 132 and then grew to hundreds. A new church was started in 1944, playded by a personal gift from Malla moe and it was completed five years later. By 1950 Malla Moes health had been broken by a mountain climb to visit a kraal (camp) when she was not well. Although the physical difficulties were hard for her to bear she would often say all grace of god. Malla moe died at the age of ninety on October 16, 1953.So Malla moe had to overcome some hard times but she always trusted and put her faith in God . She became known as a strong women of God. Through reading Malla Moes story its made me want to become a stronger person in God. Seeing all the things Malla moe went through for God. It has made me realize all the things we go through does not compare to what some missionarys go through to serve god. She gave her whole life to the African people and it made me see that she was not a selfish person. Thinking about how Malla moe changed the world I would have to say she became a Strong persistent women of God .She lived all the age of her life trying to teach people the word of God . Malla moe tried to life her life showing the world a perfect example of how God would want us to live. She was a truly dedicated women of God until the day she went to meet Jesus in heaven . She must o f changed the people in Africas life the most. She showed them dedication to God . She also taught them that the love of God is worth living for. The people of Africa also learned to trust in God peculiarly in the harsh conditions many people where exposed to in Africa .We will never know how many people that this one woman touched and changed their lives . I am sure in Africa her name is still known among many . Her stories are handed down throughout generations . If only we can live our lives with a servants hart we to could touch many lives. She died in Africa. Her story told of hardship, long treks in the bush, sacrifice, and love for Jesus. Heaven will only reveal how many people came to deliverer because of her. In my report I talked to you about Petra malena moe and how she got through her hard times.

Monday, May 20, 2019

Interests, issues, and psychological distance in integrative negotiation Essay

Integrative negotiationIntroduction Giacomantonio, De Dreu, & Mannetti, (2010) argues that integrated negotiation is likely to reduce occurrence of future conflicts, result in acceptable agreements, and primary(prenominal)tain the feelings of self-efficacy. The battlefield used experimental design to evaluate the process and importance of consolidative negotiations in conflict resolution. The valuation was done based on the underlying interests (primary focus) and underlying issues (secondary focus). Primary focus was said to be the main considerations in compositional negations. M whatever negotiations fail to phone the underlying interests and concentrate on issues and thus they stop not getting a long-term solution. The authors argue that low psychological distance play an all important(predicate) part in constructive integrative negotiation as opposed to long distance. According to the study, integrative approach ensures that the warring parties are involved in negotiations and they achieve aspirations rather than fifty-fifty compromise. Many question carried out on integrative negotiations reveals that they end result is a win-win situation without compromising on any issue or need. In addition, the design of integrative negotiation involves considerations of the underlying issues in order to address the conflict effectively. The integration allow cooperation during conflict resolution process and ensure that no issues that are left(p) unattended. Since all the issues are addressed during the initial conflict resolution, the probability of future conflicts is reduced significantly. According to the study, question of the negotiators prior to the negotiation process helps the development of integrative negotiation. The process is enhanced from the fact that the negotiators familiarise with the situations and realise the priorities and preferences of their subjects. According to the authors, integrative negotiations are effective w hen negotiations involve on conflicting group members. When negotiation includes out-group people, at that place is high likely hood of disruptive and hurting negotiations rather than cooperative solution, which is the major factor in integrative negotiations.ReferencesGiacomantonio, M., De Dreu, C. W., & Mannetti, L. (2010). Now you see it, now you dont interests, issues, and psychological distance in integrative negotiation.Journal of Personality & Social Psychology,98(5), 761-774http//search.proquest.com.ezproxy.apollolibrary.com/docview/614552589/fulltextPDF/EAB7338B11CA4437PQ/1?accountid=35812http//dip38.psi.uniroma1.it/servizi/dppss2012/sites/default/files/giacomantonio_et_al._2010_jpsp.pdfSource document

Sunday, May 19, 2019

Research Preliminaries Essay

This course is a brief overview about look for design that is intended to cover the basics of designing and implementing a scientific study. Although this course will dispense every step of the look into process, it is by no means exhaustive and is no substitute for a college level course in explore methodology, nor is it a substitute for an experienced research advisor.Choosing a baseFor a tec to choose a topic for a project, it is heavy to consider a considerable atomic number 18a of inquiry and interest. This may be as broad as global nitty-gritty wellness or personality psychology, but it should be an area that is of interest to the police detective. However, a broad area is useful only at the beginning of a research plan. Within a broader topic of inquiry, each researcher must begin narrowing the field into a few subtopics that are of greater specificity and detail. For example, a researcher may be interested in global eye wellness, but could focus more than specific ally on proper eye care and how it affects individuals. Although this topic is still too broad for a research project, it is more focused and can be further specified into a coherent project.Literature reappraisalThe literary works review should be conducted early in the research process, directly after you choose a topic. A literature review can bring clarity and focus to your research enigma and prolong your knowledge base in your research area. The literature review is crucial because an important responsibility in research is to add to a body of knowledge and to compare your dislodgeings with former(a)s. The procedure is simple search the literature in your area of interest, review the selected studies, and develop a theoretical framework for your own study What makes a well-behaved research uncertainty?Not all research questions are good unrivalledsin other words, not all questions can be answered through soft and vicenary research methodology. A good research questio n needs to1. Make sense In other words, you must clearly arrange your terms employ known definitions outlined in the literature. For example, a poor research question would be How do peoples lives improve after surgery? Not only does this research question fail to specify the study universe of discourse, it contains the vague term improve. The researcher must specify what he/she means by this termdoes it involve a physical procession or rather an improvement in mental state? The more specific your research question, the better.2. Address an important and relevant turn up Scientific research is done to increase knowledge, not simply for a single researchers personal satisfaction. Whatever question the researcher sets out to solve must have some honorable implications. A good research question will also always have relevance to the time, place, and population of the study. Not already have been done A good research study will be novel. This means that there will be some new aspe ct of the study that has never forwards been examined. In fact, not only is replication a good way to get a research methodology, it is how science is supposed to advance knowledge. When replicating a pervious study, it is best to add or change one or two things to increase the novelty of the research.3. Be operationalizable Oftentimes, beginning researchers pose questions that cannot be operationalized, or assessed methodologically with research instruments. From the example above, the idea of life improvement could be operationalized by a Quality of support surveya well known and validated research tool. In general, the more abstract the idea, the harder it is to operationalize.4. Be within a reasonable scope A good research project will be manageable in depth and breadth. The scope will depend on the amount of time and the availableness of resources you have for your study. In general, the more focused the research question the more likely it will be a successful project. For e xample, a study that seeks to identify the prevalence eye disease in a specific village is more likely to succeed than a comparable study that seeks to identify eye disease prevalence in the world population. qualitative and Quantitative StudiesNot all research projects deal study measures. Some research simply involves observing the results of events in the field and drawing conclusions based on a theoretical framework. Others may involve analyzing data from clinics or other institutions, using statistics and reasoning to find patterns that may have important implications. However, many projects involve direct contact with participants, using an operationalized definition of a phenomenon. These projects require well-designed measures in order to be considered valid.There are two broad categories of research quantitative and qualitative. A study is class as qualitative if the purpose is primarily to describe a situation, phenomenon, problem or event the information is gathered thr ough the use of uncertains or measured on qualitative measurement scales, and if analysis is done to establish the variation in the situation or problem without quantifying it. Qualitative studies tend to be more in-depth, focusing on a smaller population but inquisitory deeper into a given problem. This research is often associated with focus groups, interviews or surveys and seeks to answer open-ended questions.Thematic and subject field analysis are two methods used to analyze qualitative data. Disciplines such as anthropology, history, and sociology are more inclined towards a qualitative approach. On the other hand, quantitative studies often use standardized measures, numeric values, have larger sample sizes, and analyze data using statistical programs. A study is classified as quantitative if the researcher seeks to quantify the variation in a phenomenon and if information is gathered using quantitative variables. Both qualitative and quantitative approaches have their str engths and weaknesses, and advantages and disadvantages. Disciplines such as epidemiology, economics and public health are more inclined towards quantitative research.HypothesisA scheme is a suggested explanation for an ascertained relationship or a causal prediction about a relationship among several variables. all(prenominal) research project is based on a hypothesis, which generally begins with a specific question. A hypothesis takes the operationalized definition of the factors to produce a clear prediction of the causal relationship between the independent variable and the dependent variable in the statement. The independent variable is a factor that the researcher can fake or manipulate (whether or not a person receives basic eye care services), and a dependent variable is a factor that the researcher cannot manipulate, but instead varies in relation to the independent variable (the economic productivity of the individual).For example, a hypothesis might be We predict that if nearsighted participants are provided with corrective lenses that bring their vision to 20/20, they will earn more money per week on average over the course of three months than nearsighted participants who did not receive corrective lenses. When formulating a hypothesis, it is important not to try to prove that the hypothesis is true. Instead, one should seek to find evidence that it is not true.

Saturday, May 18, 2019

Picasso

I have studied Picasso pasture because it is s regard spectacular. The way he slangs the cubists painting is amazing, he prat indicate more than Just one view maculation in a whiz angle which makes the painting that some(prenominal) better because it is like an entire defend in a single picture. The layers and colors that express the emotions of this weeping Woman are shown so clearly. The flavour Cry my eyes break through She liter whollyy cries her eyes out, they pop out of the eye socket. Cubism is a type of guile technique that allows you to see more than one stall of he picture from Just a single angle so you see the emotions that she is expressing.By 1937 the great Weeping Woman was set up by Pablo Picasso. He do this picture as a representation of a weeping womanhood living in Spain during the polished fight. Picasso was from Spain although he lived in France he wanted to express his feelings and perspective on how the civil war has abnormal those living the re. The Weeping Woman displays what it clearly states, a sad, a ill-defined and worried woman besides I believe strongly that there is more to this than Just being sad. The first feature I notice is her eyes.The way the both engage towards the audience as they were flavor at someone and rotund them to feel her pain as so the people of Spain. As well as this, her eyes be to be falling out of her sockets, which could suggest that she has been crying her eyes out this is linked to the civil war re operation that Picasso is trying to show the audience. Following this, it has come to my attention that to a lower place her eyes are running crying displayed in cold colors, he has used cold lords to imply that this is not loosen up a warm and cheerful painting, in fact he wants to make her fancy isolated and alone.The running tears attend endless as they have been thee for a long beat and have frozen so and then they have become like freezing icicles leaving her with tender ey es. The womans mouth is drooping down whilst biting an extremely distressed tissue at the corresponding time. This action of the Weeping Woman connotes that she is either offensive or nervous, on top of that the coloring of the tissue is the same colors as the tears this whitethorn be because the issue holds many tears and memories she footnot let go of.The coloring of her skin is varied between yellow and green, which could propose that she may be ill or feeling sick, anxious or nervous because of hearing bad news to do with the civil war. This associate to her habit as she is wearing all black, which symbolizes death, and that maybe she will be attending a funeral. Her clothing including her hat suggests that she is very wealthy. Finally the backdrop is emblematic of the Spanish flag, which resents his patriotism to his country, this shows that Picasso still has connections with Spain even though he is living in France.My favorite(a) type of art is Abstract mainly because you can labor something so simple and distort it to make it something no one has ever discovered. This is why I in truth love the Weeping Woman because in my opinion it displays pure imagination, individuality and a unique comment of art seen from his eyes. Following this I also find the Weeping Woman extraordinary because the way he has placed all angles and viewpoints onto a flat gear up of paper really makes you stop and think virtually what he is trying to portray through his work it doesnt Just present itself it lets you see the portrait from the point of view you like best.My cubist painting could contain of only 3 things. Half of my face would be red for my bad (devil) side and blue half of my face, for the calm chilled (angel) side. And my final point could be a complete dark black background, this symbolizes that there is short nothing there, so there is nothing that can get in my way of what I can achieve.PicassoI have studied Picasso work because it is solely spec tacular. The way he makes the cubists painting is amazing, he can show more than Just one viewpoint in a single angle which makes the painting that much better because It Is like an entire book In a single plectrum. The layers and colors that express the emotions of this Weeping Woman are shown so clearly. The expression Cry my eyes out She literally cries her eyes out, they pop out of the eye socket.Cubism is a type of art technique that allows you to see more than one viewpoint of he picture from Just a single angle so you see the emotions that she is expressing. By 1937 the great Weeping Woman was established by Pablo Picasso. He made this picture as a representation of a weeping woman living in Spain during the civil war. Picasso was from Spain although he lived in France he wanted to express his feelings and perspective on how the civil war has affected those living there.The Weeping Woman displays what it clearly states, a sad, a weak and worried woman however I believe strong ly that there Is more to this than Just being sad. The first feature I notice Is her eyes. The way the both engage towards the audience as they were looking at someone and telling them to feel her pain as so the people of Spain. As well as this, her eyes seem to be falling out of her sockets, which could suggest that she has been crying her eyes out* this is linked to the civil war reaction that Picasso is trying to show the audience.Following this, it has come to my attention that beneath her eyes are running tears displayed in cold colors, he has used cold lords to imply that this is not warm a warm and cheerful painting, in fact he wants to make her look isolated and alone. The running tears look endless as they have been thee for a long time and have frozen so therefore they have become like freezing Icicles leaving her with sore eyes. The womans mouth is drooping down whilst belt out an extremely distressed tissue at the same tale. Hills action of the Weeping Woman connotes tha t she Is either anxious or nervous, on top of that the coloring of the tissue is the same colors as the tears this may be because the issue holds many tears and memories she cannot let go of. The coloring of her skin is varied between yellow and green, which could propose that she may be ill or feeling sick, anxious or nervous because of hearing bad news to do with the civil war. This links to her clothing as she is wearing all black, which symbolizes death, and that maybe she will be attending a funeral.Her clothing including her hat suggests that she is very wealthy. Finally the background is emblematic of the Spanish flag, which resents his patriotism to his country, this shows that Picasso still has connections with Spain even though he is living in France. My favorite type of art Is Abstract mainly because you can take something so simple and distort It to make It something no one has ever discovered. This Is why I truly love the Weeping Woman because In my pollen It displays p ure Imagination, individuality and a unique interpretation of art seen from his eyes.Following this I angles and viewpoints onto a flat piece of paper really makes you stop and think bout what he is trying to portray through his work it doesnt Just present itself it lets you see the portrait from the point of view you like best. My cubist painting could consist of only 3 things. Half of my face would be red for my bad (devil) side and blue half of my face, for the calm chilled (angel) side. And my final point could be a complete dark black background, this symbolizes that there is absolutely nothing there, so there is nothing that can get in my way of what I can achieve.

Friday, May 17, 2019

Micro-Brewery Business

The Bok Ale dwelling and Brewery, an Atlantic Beach based pub and micro brewageery (Brewpub) impart operate as a single unit, medium-size alehouse, shargon fine, hand crafted, high prize, ale, and lager beers. The microbrewery exit be rigid at 1001 Atlantic Boulevard in Atlantic Beach, North Carolina. To twenty-four hour period there be everywhere 700 microbreweries operating in the United States. The Bok Ale House and Brewery forget be Atlantic Beaches first unexampled microbrewery, dedicated to producing flavorful ale and lager beers. A tradition revitalizedThe companys goal is that of a multi-faceted success. Our first duty is to the financial well being of the brewery. We will meet this goal while trying to consider 1) the personnel of our harvests on the well being of our customers (and our cater), 2) the impact that our business practices and choices will project on the environment, and 3) the high theatrical role of attitude, fairness, understanding, and generos ity among management, staff, customers, and v curioors. Aw beness of all these factors and the responsible actions that result will give our efforts a sensory faculty of purpose and meaning beyond our basic financial goals.The Bok Ale House and Brewery was incorporated in July of 1999. The rigers are Minnie pilfer and Daisy. Minnie is the President and Daisy is the Vice President. thither are 5,000 shares of common stock issued. Minnie and Daisy each own 1,000 shares and the remainder are view ased by the company for future distribution. In addition they have loaned the company $100,000 of their own silver for research and start-up costs. This company will be formed as a Partnership in position of a Proprietorship with Minnie and Daisy sharing equal responsibilities.A suitable site for the first restaurant was found last month and employ negotiations are in the final stages. The location will be on Atlantic Boulevard, just step upside Catwalk Pavilion and close to a dense tribe of the target food market. When the lease is signed, there will be three months of free rent for construction and in that time the residuum of the start-up funds must be raised. With that shape completed, The Bok Ale House and Brewery can then plainspoken and the operations phase of the project can begin.If the business is meeting its projections by year two, we will start scouting for a second location and develop plans for the next unit. Our five-year goal is to exceed the maximum barrelage for a microbrewery (15,000 set yearly ) and get down a mass buzz offr of Bok Ale and Boa Bok Lager worldwide with an annual profit of amongst $500,000 and $1,000,000.Although the microbrewery industry is very competitive, the lifestyle changes created by modern living continue to fuel its steady growth. Trends are very important and Bok Ale House and Brewery is well positioned for the current interest in trendy, casual, margin atmosphere. As of surround 15, 1999, there were 1 ,528 microbreweries, brewpubs, and regional oddment breweries in North the States.2 There are more than 2000 malt boozing brands produced in the United States, six times the number of brands produced a decade ago. U.S. and international brewers continue to produce a tremendous array of beer styles with solid niche markets continuing to develop for industry members of every size.The brew process was considered a womans job until the end of the first millennium. At that time, monastery breweries began practicing the brewing process. The monks distinct they wanted a great tasting, nutritious potable to serve their meals. During fasting, beer was used to satisfy the hungry monks because the utilisation of liquids did non break the rules of fasting. The monks were reported to crisp large quantities of beer each day. Their love for the beverage turned it into a business.The microbrewery business is becoming one of the largest industries in the country. In June 1997, an article in t he North Carolina Times mating noted that there were 154 microbreweries without a brewpub attached and 278 more with a brewpub. In 1993 new microbreweries opened at the rate of nearly two per week in the State of North Carolina, particularly in the beaches field of operations . It accounts for over $240 billion annually in sales and the independent microbrewery accounts for 15% of that total. The fair(a) American spends 15% of his/her income on social entertainment outside the home. This number has been increasing for the past several(prenominal) years. According to the 1991-1992 North America Brewers Resource Directory, the average per-capita consumption of malt beverages was 23.4 gallons per year in 1989 in the United States.Future Trends & strategical OpportunitiesThe predicated growth trend is very positive both in short and long-term projections. In 1988, The theme Brewery Association released the Microbrewery Industry 2000 report that forecasted how the industry might look in the year 2000. Some highlights from the panels findings Consumers will spend a greater proportion of their entertainment dollar away from home. Independent operators and entrepreneurs will be the main source of new restaurant concepts. Environmental concerns will see increased attention.Craft brewers are anticipating the stability of a stronger and wiser craft-brewing industry that is already taking shape in 1999 and will continue to sanction during 2000 and 2001. The quality of the average brewpub and the average microbrew on the shelf is continually improving, says David Edgar, Director of the Institute for Brewing Studies.The Bok Ale House and Brewery will be offering adult beverages with a distinctive image.The Bok Ale House and Brewery menu is small sized, encomiastic offering of light appetizers. Our goal is to create the image of a casual, beach atmosphere while serving high quality, hand crafted beers, ales, and lagers.Food crossingion and assembly will take place in the brewhouse of the microbrewery. malt liquor barley, hops, y due east, and water will be used to create most of the ales and lagers from scratch. The brewmaster will exercise strict standards of sanitation, quality production, and presentation or packaging over the brewery and service staff. The older way of beer making will go through to certain of our products, such as brewing in smaller batches, forgoing filtration and pasteurization to produce beers that retain more of the flavor and character imparted by yeast during fermentation. The business will produce less than 15,000 barrels per year in cabaret to maintain its status as a microbrewery2.There will be two areas a customer can purchase beverages. They may sit in the sitting area and get full service from a waitperson or can sit at the bar and order directly from the bartender. Either way will benefit the patron with free appetizers and high quality beverages.There is a market segment that prefers to consume this type o f beverage at home, although they do not have the time or facilities. There are already mail order companies that provide individuals and families with prepared ales, lagers and do it yourself home brewing kits.This opportunity will be researched and developed on a trial basis. If successful, it could become a major new source of income without creating the need for additional staff or production space.The market for Bok Ale House and Brewery covers a large area of diverse and densely populated groups. Although it will be located in a beach setting, it is an area where people travel to eat out and one that is to a fault frequented by tourists. It is also an area known for and catering to the demographic group we are targeting. Microbreweries and brewpubs have a unique existence in that they produce a beverage of superior quality. This era of legal restrictions on alcohol consumption and the health conscious customer dictate that people are looking to drink less and but drink better . Beer is the most popular alcoholic beverage in America. Americans drink approximately 23 gallons of beer per year.The goal of our brewery is to generate such an existence. There are more flavor profiles in the family of beer than in that of wine, sweet, dry, sour, tart, grainy, bitter, fruity its all there. This makes beer not only attractive, but also as a pliant accompaniment to all kinds of food. We will offer beer on tap (small servings of several varieties at a headstrong price), which creates a festive atmosphere as well as a conversation piece for our customersThe beach and boardwalk area is one of the most desirable retail locations in Atlantic Beach. The Atlantic Beach chamber of Commerce rates it as the third best retail market in the state. There are more than 200 businesses in a 1/4 square mile area with average sales of $330 per square foot.The customer base will come from three major segments Local population the city of Atlantic Beach with a year-round populati on of 123,000 is centrally located on the east coast of North Carolina and is within a 15-minute drive of 8 major suburbs. Colleges and Universities Atlantic Beach has several schools within a 15-mile radius of Atlantic Boulevard and a seasonal population of 90,000. Tourism between hotels, motels, bed & breakfast rooms and inns, there are over 8,500 rooms available. Last year they were at 98% occupancy. Local businesses The City of Atlantic Beach lists over 100 businesses with an average of 12 employees in the Catwalk Pavilion area.According to 1995 industry statistics from the Miller Brewing Company, beer consumption increases during the summer months .The food concept and product image of the Bok Ale House and Brewery will attract two different customer profiles The schoolboyish adult and young adult student more and more young people have developed taste for posture brews. Curious and open-minded if you try it, you will like it. Through marketing, publicity, and word-of-mo uth, people will seek out a new experience and learn that specialty brews can be tasty, fun, convenient, and inexpensive.Entry into the market should not be a problem. The store has high visibility with heavy foot traffic all day long. The local anesthetic residents and students always support new trendy spots and the tourists do not have touch on preferences. In addition, $25,000 has been budgeted for a pre-opening advertising and public relations campaign.Focusing on the unique aspect of the product theme (healthy, tasty foods) a mix of marketing vehicles will be created to convey our presence, our image, and our message write media local newspapers, magazines and billboards Broadcast media local programming and special interest shows Point of sale A well-trained staff can increase the average survey as well as enhancing the customers boilers suit experience.A public relations firm has been retained to create special events and solicit print and ventilate coverage, especia lly at the start-up. The marketing effort will be split into three phases1) Opening An right notice (press packet) sent out by the PR firm to all media and printed announcement ads in distinguish places. Budget $10,000. An additional $5,000 has been budgeted for a one-day Open House Extravaganza.2) Ongoing A flexible campaign (using the higher up media) assessed regularly for effectiveness. Budget $10,0003) Point of sale A well-trained staff can increase the average check as well as enhancing the customers overall experience. Word-of-mouth referral is very important in building a customer base.Future plans and Strategic OpportunitiesCatering after-hours office parties for special occasions and holidays (even outside of our local area) may become a large part of gross sales. At that point, a sales cistron would be hired to directly market our products for catered functions.The microbrewery, at 1001 Atlantic Boulevard, is a 2400 Square foot space. It was one time a restauran t and needs on minor structural modifications. The licenses and codes issues are all in order. new-made equipment and bar furnishings will be purchased and installed by the general contractor. Offices of the corporation are presently at Daisy parrys home but will be moved to the microbrewery after opening.The microbrewery will be open 7 days a week. Service will begin at 500 PM and end at 200 AM. The microbrewery will be closed Christmas and Thanksgiving.Employees will be trained, not only in their specific operational duties, including proper sanitation methods, but also in the philosophy and applications of our concept. They will receive extensive information from the brew master and be kept informed of the latest information on microbrewing.A big emphasis is being placed on extensive research into the quality and single of our products. Products will constantly be tested for our own high standards of purity. Costs and inventory control will be handled by our computer system an d checked daily by management.All products will be prepared on the premises. The brewery will be designed for high standards of sanitary efficiency and cleaned daily. Ingredients will be purchased and stored in large coolers in the basement.Minnie Mouse, President. Minnie is also the manager of another microbrewery. Since 1977, the company has created a high-profile mainstream image for specialty brews. In 1992, the store became so popular and profitable, she decided to expand her horizons and co-own a store of her own. Minnie brings with her a vestige record of success in the microbrewing industry.