Business Essay Example | Topics and Well Written Essays - 500 words - 2

melodic phrase - Essay ExampleDifferences between the 80s and 90s coevalss are more prominent in terms of relationships and values tie to work, materials, information and technology. Research conducted by Luo and Lagerdahl (2010 p.7) indicated that the 80s youth gave more importance to friends and enjoyment. The reason is attributed to the single-child family norm introduced in 1980s, which withal resulted in individualistic attitude to an extent. This research showed that the 80s generation was enthusiastic about the new life style, stylish and fashionable living, and extremely competitive about view symbols in comparison with peers and friends. Because of the importance attached to status symbols, this group felt the pressure of acquiring more wealth and material in order to ameliorate their standards of living as a result, even expenditure was high. Television affordability had major impact on this generation (Wu, 2009 p.19). The 80s generation laid much emphasis on collec tive improvement of living standards (Luo & Lagerdahl, 2010, p.7). Moreover, post-80s generation are active, independent and with diversified opinions, and feel China is closer to the rest of the world (China Daily, 2009, p.1). These findings indicate that though individualization emerged, it was submissive and group culture dominated due to the values attached.